Effective Date: 31/07/26

Last Updated: 31/07/26

These Terms of Service ("Terms") are a binding agreement between SimpleGrowthSystems, a sole trader business based in England ("SimpleGrowthSystems", "we", "us", "our"), and the business or individual purchasing or using our services ("you", "Client", "your").

By purchasing, accessing, or using our services, or by accepting these Terms during the signup or checkout process, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

These Terms apply to customers using our services for business purposes. By accepting these Terms, you confirm that you are entering into this agreement wholly or mainly for purposes related to your trade, business, craft, or profession, and not as a consumer.

If you have any questions about these Terms, please contact us at:

Email: [email protected]

DEFINITIONS

Account — your registered user account on the Platform.

Client Content — text, images, logos, business information, customer/lead lists, and any other materials you upload to or create within the Services.

Platform — the SimpleGrowthSystems software-as-a-service platform, built on a GoHighLevel-based (white-label) environment.

Services — the Platform, websites/funnels we build for you, business phone numbers, SMS/MMS messaging, voice, automations, marketing tools, CRM, AI tools, review tools, and any other product we make available to you.

Subscription — your recurring payment arrangement for the Services.

UK GDPR — the UK General Data Protection Regulation as it forms part of UK law, together with the Data Protection Act 2018.

ELIGIBILITY, ACCOUNT AND BUSINESS-USE CONFIRMATION

2.1 You must be at least 18, legally able to enter a binding contract, and acting on behalf of a lawful business or trade to use the Services.

2.2 You agree to provide accurate registration information and keep it current. You are responsible for all activity under your Account, including by employees, contractors, and other authorised users.

SERVICES

We provide CRM, marketing automation, websites/funnels, AI tools, business phone numbers, SMS/voice messaging, review generation, and related tools to contractor and service-based businesses. Exact features depend on your Subscription plan. We may add, modify, or discontinue features from time to time, and will not materially reduce your Subscription's core functionality without reasonable notice.

SUBSCRIPTION PLANS AND PRICING

Growth Plan — £295/month (+ VAT if applicable): fully built website/funnel, Platform access (web and mobile), CRM, automations, remarketing, review tools, and a business phone number for calling/texting.

Additional or higher tier plans may be introduced from time to time; pricing and features for these will be published separately and are subject to change.

Pricing may change with at least 30 days' notice, taking effect at your next billing cycle.

BILLING, AUTO-RENEWAL AND PAYMENT

Subscriptions bill monthly in advance, unless you're on an annual prepaid plan (once available), which bills annually in advance at a discounted rate.

Subscriptions auto-renew at the then-current rate until cancelled.

Payments processed via Stripe/other. By providing payment details, you authorise us to charge Subscription fees, usage charges, and applicable taxes.

All fees are exclusive of VAT unless stated. You're responsible for VAT and any other applicable taxes (other than taxes on our income).

Usage-Based Charges (Rebillable Costs)

In addition to your Subscription fees, you may incur usage-based charges for certain services and features that are billed based on your actual usage. These charges may include, but are not limited to:

* Local phone numbers

* SMS messages (inbound and outbound)

* MMS messages

* Voice calls

* AI-powered features and number intelligence services

* Other third-party communication or platform services

Usage-based charges are billed at the applicable provider cost plus our service margin. Current rates will be made available to you and may be updated from time to time. We will provide at least 30 days' notice of any material changes to pricing.

To cover usage-based charges, you maintain a prepaid wallet balance within our platform. If your balance falls below your selected top-up threshold, we may automatically charge your saved payment method to replenish your balance.

You are responsible for monitoring your usage, maintaining sufficient wallet funds, and ensuring your payment details remain accurate. Failure to maintain sufficient funds may result in temporary suspension or interruption of relevant services.

REFUND POLICY

Subscription fees, once your billing period has started, are non-refundable, except where required by law or where we agree to a refund at our discretion.

Setup fees, onboarding, custom work, migrations, and implementation services are non-refundable once work has commenced, reflecting the bespoke labour involved.

CHARGEBACKS

You agree not to initiate a chargeback or payment dispute for Services properly rendered under these Terms. Initiating a chargeback in breach of this clause is a material breach. We may: submit evidence of contract acceptance, Platform usage, and delivery to your card issuer or bank; suspend or terminate your Account; and recover the disputed amount plus reasonable associated administrative and legal costs.

FREE TRIALS AND PROMOTIONS

We may offer free trials or promotional pricing. During a trial, limited setup may occur for information-gathering; full Services are provided once paid billing begins. Promotional pricing reverts to standard pricing after the stated period and doesn't otherwise vary these Terms.

SERVICE DELIVERY

Services are treated as delivered once your website/funnel is completed and made available, and Platform/automation setup is finalised. Standard build time is 10 business days following your completed onboarding form. Onboarding support may be offered but isn't a prerequisite for delivery being deemed complete.

PAYMENT FAILURES AND SUSPENSION

If a payment fails, we'll retry over a reasonable period. If unpaid 48 hours after the first failed attempt, we may suspend Account/Platform access until paid. If unpaid for 30 days, we may terminate your Account and delete or archive Client Content per Section 17. Suspension doesn't relieve you of the obligation to pay outstanding fees.

CANCELLATION

You may cancel at any time via the Platform or by contacting support. Cancellation takes effect at the end of the current billing cycle; you won't be charged after that. Early cancellation doesn't entitle you to a refund of prepaid amounts or the unused portion of a prepaid term.

INTELLECTUAL PROPERTY

13.1 Our IP — The Platform, our software, templates, automations, brand, and underlying technology belong to SimpleGrowthSystems or our licensors. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Platform for your internal business purposes during your Subscription.

13.2 Your Content — You retain ownership of Client Content. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, copy, transmit, display and process it to provide the Services, per our Privacy Policy.

13.3 Websites and Domains — Websites/funnels we build are licensed to you under 13.1 and hosted on our infrastructure. On termination, your right to use the site ends and we're not obliged to hand over source code, theme, or templates, unless your plan states otherwise. You keep ownership of your own custom Client Content. Domains registered through us transfer to you on request, subject to any transfer fee.

13.4 Feedback — Suggestions or feedback you give us may be used by us without restriction or obligation to you.

ACCEPTABLE USE

You agree not to use the Services to: send unsolicited messages, spam, or unlawful communications; send marketing messages without valid consent under UK GDPR or the Privacy and Electronic Communications Regulations (PECR); violate any individual's privacy or breach UK GDPR/Data Protection Act 2018; send harassing, threatening, defamatory, fraudulent, or obscene messages; promote illegal activity or regulated industries in breach of carrier or platform policies; reverse-engineer or attempt to extract source code from the Platform; resell, sublicense, or provide the Services to third parties as a service bureau without our written consent; use the Services to build or support a competing product; circumvent security measures or rate limits; or upload malware or damaging code.

We may suspend or terminate Accounts engaged in prohibited activity.

CLIENT COMPLIANCE OBLIGATIONS

15.1 You Are the Sender — When you use the Platform to send SMS, calls, or emails to your customers/prospects, you are the sender, not us. You're solely responsible for: obtaining valid consent under PECR and UK GDPR before sending marketing communications; keeping records of consent and producing them on request; honouring opt-outs immediately and list-wide; including required sender identity and opt-out information in your messages; screening against the UK's Telephone Preference Service (TPS/CTPS) where relevant before telemarketing; and complying with all applicable direct marketing and privacy law for your own communications.

15.2 Data Protection — If you upload personal data (e.g. leads, customer lists) to the Platform, you are the data controller and we act as data processor under UK GDPR. A separate Data Processing Addendum (DPA), incorporated by reference, governs that relationship. You confirm you have a lawful basis to process and upload that data, and have given any required privacy notices to data subjects.

15.3 Indemnity for Your Communications — You indemnify us against claims, fines, or damages arising from your communications or your processing of personal data, per Section 20.

CALL RECORDING

We may record sales, onboarding, and support calls for quality, training, and record-keeping purposes, with verbal notice given at the start of each call. See our Privacy Policy for details.

TERM AND TERMINATION

17.1 Term — These Terms begin when accepted and continue until your Subscription is terminated.

17.2 By You — As described in Section 12.

17.3 By Us — We may suspend or terminate your Account if you breach these Terms, fail to pay when due, we're required to by law, or your conduct creates legal, regulatory, or reputational risk for us.

17.4 Effect of Termination — Your access ends immediately. We'll retain Client Content for 30 days post-termination for you to export, after which we may delete or archive it. You're responsible for exporting your data beforehand. Surviving provisions (IP, indemnity, liability, dispute resolution, governing law) continue to apply.

MESSAGING TERMS

By opting in, you agree to receive service and account-related messages (and marketing, if separately opted in). Message frequency varies. Standard carrier rates may apply. Reply STOP to opt out, HELP for support. We don't guarantee delivery free of delay or failure, due to factors outside our control (e.g. network issues).

DISCLAIMERS

The Services are provided "as is" and "as available." To the extent permitted by law, we exclude all warranties, express or implied, including satisfactory quality, fitness for purpose, and non-infringement, except as cannot be excluded by law (see Section 21). We don't guarantee uninterrupted or error-free operation, or any specific business outcome (e.g. leads, sales, revenue, rankings).

INDEMNIFICATION

You agree to indemnify us against third-party claims, damages, fines, and reasonable costs (including legal fees) arising from: your use of the Services; your Client Content; your communications sent through the Services; your processing of personal data; and your breach of these Terms or any law. We'll notify you promptly of any such claim; you control the defence/settlement, provided no settlement requiring us to admit fault or pay any sum is made without our consent (not unreasonably withheld).

LIMITATION OF LIABILITY

To the maximum extent permitted by law: No indirect damages — we're not liable for indirect, consequential, or special losses, or loss of profit, revenue, data, or business, even if advised of the possibility. Cap — our total liability under these Terms is capped at the greater of (a) fees you paid us in the 12 months before the claim arose, or (b) £100. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

DISPUTE RESOLUTION

22.1 Informal Resolution — Before starting formal proceedings, both parties agree to try to resolve any dispute informally by emailing [email protected] with a written description of the issue, allowing 30 days to resolve it.

22.2 Mediation — If informal resolution fails, the parties agree to attempt mediation (e.g. via CEDR or a similarly accredited UK mediation body) before starting court proceedings, unless urgent injunctive relief is required.

22.3 This agreement relies on the courts of England and Wales rather than binding arbitration.

GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of England and Wales. Subject to Section 22, the courts of England and Wales have exclusive jurisdiction over any dispute arising from these Terms.

FORCE MAJEURE

Neither party is liable for delay or failure caused by events beyond its reasonable control, including acts of God, natural disaster, war, terrorism, pandemic, government action, internet/telecoms failure, third-party platform outage, or labour disputes.

ASSIGNMENT

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, restructuring (including incorporation from sole trader to limited company), financing, or sale of assets, without your consent.

NOTICES

We may give notices by email to your Account address, by posting in the Platform, or on our website. You may notify us at [email protected].

CHANGES TO THESE TERMS

We may update these Terms. Material changes will be notified by email or platform notice at least 30 days before taking effect. Continued use after the effective date constitutes acceptance.

MISCELLANEOUS

Entire Agreement — These Terms, the Privacy Policy, and any DPA or order form form the entire agreement and supersede prior agreements on the same subject.

Severability — If any provision is unenforceable, the rest remain in effect.

Waiver — Failure to enforce a right isn't a waiver of it.

No third-party rights — under the Contracts (Rights of Third Parties) Act 1999, no third party may enforce these Terms.

Independent contractors — the parties are independent; nothing creates a partnership, joint venture, agency, or employment relationship.

Independent Services

Individual services may be provided at our discretion.

These are billed from £60/hour.

CONSENT AND AGREEMENT

By purchasing Services or checking the agreement box at checkout, you confirm you've read, understood, and agree to these Terms, accept the No-Refund/chargeback provisions, and confirm you're contracting for business purposes.

CONTACT

SimpleGrowthSystems

Email: [email protected]

Web: simplegrowthsystems.co.uk